Ashish Bollimbala
Assistant Professor
ashish@iitmandi.ac.in
Areas of Interest: Consumer Behavior, Neuralmarketing, "Individual, Team, and Organizational Creativity"
Dr. Ashish did his PhD (2021) from TAPMI, a research center of Manipal Academy of Higher Education, Manipal. Later, he was working as an Assistant Professor (Sr. Gr.) in Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore (June 2021- May 2022). He has taught courses such as Innovation and Entrepreneurship, Marketing Management, Services Marketing, Integrated Marketing Communications, Organizational Behavior at Postgraduate level and Organizational Management at the Undergraduate level. His research interests are broadly in the area of behavioral science, especially in understanding creative behavior in different contexts such as consumer creativity, entrepreneurial creativity, Individual and team creativity. His research articles are published in reputed international journals such as Thinking Skills and Creativity, Personality and Individual Differences, Acta Psychologica, American Journal of Psychology, and Perceptual and Motor Skills. Prior to his doctoral research journey, he has worked as an assistant manager-marketing in Indian Overseas Bank, handling marketing responsibilities of more than 30 branches in Ludhiana region.
- Marketing Management
- Organizational Behaviour
- 2021, PhD, Managing Creativity, T.A Pai Management Institute
- 2011, MBA, Marketing, Aloysius Institute of Management and Information Technology, Mangalore University
- 2008, BSc, "Chemistry, Microbiology, and Zoology", St. Aloysius College, Mangalore University
- 2022 - Present, Assistant Professor, School of Management, IIT Mandi
- 1 year, 2021 - 2022, Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore
Books:
Journals:
- Bollimbala, A., James, P. S., & Ganguli, S. (2023). The Impact of Physical Activity Intervention on Creativity: Role of Flexibility vs Persistence pathways. Thinking Skills and Creativity, 101313.
- Bollimbala, A., James, P. S., & Ganguli, S. (2022). Grooving, moving, and stretching out of the box! The role of recovery experiences in the relation between physical activity and creativity. Personality and Individual Differences, 196, 111757.
- Bollimbala, A., James, P. S., & Ganguli, S. (2021). Impact of Physical Activity on an Individual’s Creativity: A day-level Analysis. American Journal of Psychology, 134(1), 93-105.
- Bollimbala, A., James, P. S., & Ganguli, S. (2020). The effect of Hatha yoga intervention on students' creative ability. Acta Psychologica, 209, 103121.
- Bollimbala, A., James, P. S., & Ganguli, S. (2019). Impact of Acute Physical Activity on Children's Divergent and Convergent Thinking: The Mediating Role of a Low Body Mass Index. Perceptual and Motor Skills, 126(4), 603-622.