About
Saumya Dixit is currently working as an Assistant Professor at the School of Management profound expertise in Marketing. She has extensive experience in teaching subjects like Consumer Bevahior, Integrated Marketing Communcation, Product and Brand Management, Marketing Research and Organizational Management. Her research interest focuses on examining the factors affecting the adoption and continued usage of new information and communication technologies for well being and sustainability. She has published research papers in prestigious International journals in the filed of marketing such as Journal of Brand Management, International Journal of Retailing and Consumer Serviced, Resources Conservation and Recycling, to name a few.