Saumya Dixit
Assistant Professor
saumya@iitmandi.ac.in
Areas of Interest: Consumer Behavior, Marketing Communication, Technology Adoption
Saumya Dixit is currently working as an Assistant Professor at the School of Management profound expertise in Marketing. She has extensive experience in teaching subjects like Consumer Bevahior, Integrated Marketing Communcation, Product and Brand Management, Marketing Research and Organizational Management. Her research interest focuses on examining the factors affecting the adoption and continued usage of new information and communication technologies for well being and sustainability. She has published research papers in prestigious International journals in the filed of marketing such as Journal of Brand Management, International Journal of Retailing and Consumer Serviced, Resources Conservation and Recycling, to name a few.
- Consumer Behavior
- Organizational Management
- Marketing Research
- Advanced Social Psychology
- Product Management
- 2014, PhD, Marketing, Indian Institute of Information Technology Allahabad
- 2010, MBA, Indian Institute of Information Technology Allahabad
- 2008, BSc, University of Allahabad
- 2022 - Present, Assistant Professor, School of Management, IIT Mandi
- 3 years, 2019 - 2022, Assistant Professor, School of Humanities and Social Sciences, IIT Mandi
- 4 years, 2015 - 2019, NCU Gurgaon
- 2 years, 2013 - 2015, ITM University Gwalior
Books:
Journals:
- Dutta, S. & Dixit, S. (2024). The Psychological Influence of Perceived Destination Attributes in 360˚ Virtual Tours on Tourists' Responses. Tourism Recreation Research, 1-14.
- Dutta, S., Dixit, S. & Khare, A. (2024). Examining 360° video tourist experiences and adoption in a developing country. Qualitative Market Research: An International Journal, Vol. (ahead of print)
- Pathania, A., Dixit, S., & Rasool, G. (2024). 'Are online reviews the new shepherd?' - examining herd behaviour in wearable technology adoption for personal healthcare. Journal of Marketing Communications, 30(4), 438-464.
- Jain, M., Dixit, S., Sindhu, S., & Shukla, A. (2024). Examining the moderating role of gender and point of purchase platforms on eWOM intentions. International Journal of Internet Marketing and Advertising, 21(1-2), 68-83.
- Jain, M., Dixit, S., & Shukla, A. (2023). Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials. The International Review of Retail, Distribution and Consumer Research, 33(1), 23-43.
- Khare, A., Dixit, S., & Sarkar, S. (2020). Antecedents to online travel purchase: Role of network benefits, pilgrimage packages, interactivity, trust and customer reviews. Journal of Quality Assurance in Hospitality & Tourism, 21(6), 690-715.
- Khare, A., Dixit, S., & Sarkar, S. (2020). Factors affecting website continuance intention: a study of Indian travel websites. Information Technology & Tourism, 22, 243-271.
- Dixit, S., Badgaiyan, A. J., & Khare, A. (2019). An integrated model for predicting consumer's intention to write online reviews. Journal of Retailing and Consumer Services, 46, 112-120.
- Badgaiyan, A. J., Dixit, S., & Verma, A. (2017). If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour. Journal of Brand Management, 24, 622-638.
- Badgaiyan, A. J., Verma, A., & Dixit, S. (2016). Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale. IIMB Management Review, 28(4), 186-199.
- Dixit, S., & Badgaiyan, A. J. (2016). Towards improved understanding of reverse logistics - Examining mediating role of return intention. Resources, Conservation and Recycling, 107, 115-128.
- Dixit, S., & Vaish, A. (2015). Perceived barriers, collection models, incentives and consumer preferences: An exploratory study for effective implementation of reverse logistics. International Journal of Logistics Systems and Management, 21(3), 304-318.
- Dixit, S., & Vaish, A. (2013). Sustaining environment and organisation through e-waste management: a study of post consumption behaviour for mobile industry in India. International Journal of Logistics Systems and Management, 16(1), 1-15.
- Khare, A., Dixit, S., Chaudhary, R., Kochhar, P., & Mishra, S. (2012). Customer behavior toward online insurance services in India. Journal of Database Marketing & Customer Strategy Management, 19, 120-133.
- Dixit, S., Vaish, A., & Venkatesan, S. (2011). Gap analysis: an approach towards meaningful service delivery for improved customer satisfaction by banks in North India. International Journal of Indian Culture and Business Management, 4(6), 685-697.
- Khare, A., Dixit, S., & Chaudhary, R. (2011). Determinants of Indian customers' preference for online travel services. International Journal of Leisure and Tourism Marketing, 2(1), 24-38.
Book Chapters:
Master Programme:
PhD Programme:
- Sabita Dutta,
- Manu Jain,
- Faculty Teaching Honour Roll Award 2021 awarded by Indian Institute of Technology Mandi.
- Co- Programme Coordinator in DST NIMAT Project 2017-18 at EDI Ahmedabad for organizing 3 Entrepreneurial Awareness Camps
- Selected amongst the top 30 teams in an event “Manthan” organized by CAG on the theme “Boosting Skillsets: Increasing the employability of youth.” in October 2013.